Our story is our name. Our name is our story.
Our name is a tip of the hat to the era when agencies were named after legends.
TItans like Leo Burnett, J. Walter Thompson, Bertram Cooper, Elmer Doe, David Olgivy, Nicole Howerton, Bill Bernbach, Dan Wieden, and last but not least, our namesakes Wordsworth Waddy and Preston Peytona.
It's also inspired by regional and personal lore connected to Exit 43 on I-64 between Louisville and Lexington, Kentucky. IYKYK.
The truth?
waddy/peytona is about creativity, resilience, and showing up every day for the heavy lifting required to shape great ideas into reality.
